I have worked in marketing communications for over twenty years. My career has taken me from in-house marketing teams to advertising agencies and ultimately to working as a freelance copywriter. My particular strength lies in combining strong creative thinking with strategic clarity.

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Communication works only when it is grounded in a genuine understanding of people — their values, motivations and what truly matters to them. I help identify the core of the message and express it with clarity and humanity.

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I have published three poetry collections and, while living in Amsterdam, held an exhibition combining poetry and illustration. Writing is not just my profession; it is how I think and make sense of the world.

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A serious illness paused my career for some time. It taught me to prioritise what truly matters. I approach my work the same way: meaning comes first.