The two decades I've spent in marketing communications have made me a professional who deftly combines creative and strategic thinking.

My career journey has taken me from the marketing department to advertising agencies as a creative copywriter, and ultimately to becoming a freelance copywriter.

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My creativity knows no bounds, but it always aligns with strategic thinking. To serve the customer well, one must understand and listen to them with a sensitive ear. Together, we find the heart of the message, which I shape into a story that not only hits but resonates deeply. In this age of digital communication, when there's more information than ever, it's even more important that the message truly stands out. And whatever we do together with the customer, it's always handled smoothly and with a positive attitude.

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However, my days don't revolve solely around work. Writing and various creative projects extend beyond my professional life. For example, I have published a couple of poetry books and held an exhibition combining poetry and illustration while living in Amsterdam. Perhaps being seriously ill has taught me the most in life. Partly because of that, everything related to well-being and health is close to my heart. Rescue dogs, singing, and being in nature are my other passions that keep me inspired.

 

Life is full of different experiences—some felt more strongly, some more subtly. To truly understand each other, creating a connection is everything. Therefore, it is also important to communicate in such a way that it is felt.