MAINOSKAMPANJA – VOGEL

Slogan: NATURE NEVER GIVES UP

As a freelancer, I conceptually designed an advertising campaign for Vogel's flagship product, Echinaforce.

The purpose was to succinctly convey how to gain strength and resistance from nature.

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The campaign won the 2015 Satakunta Kansan Pläkki advertising design competition. The jury stated: "In the campaign promoting

A. Vogel's Staart Oy's herbal product "Nature does not give up", the jury appreciated the insightful and minimalistic copy

that complemented the natural layout of the ads. The campaign's strong, nature-themed image in the middle of the magazine

did not go unnoticed by the readers. In addition to print, the advertised product packaging was also showcased online,

demonstrating how digital solutions guide the customer to purchases. The attention value of the campaign was an excellent 72%."