THE STORY AND THE PROMISE - THE WEATHER

I created a comprehensive brand story and slogan for Nurmijärvi's Sääksjärvi, a wonderful natural and cultural landscape.

The story aimed to highlight the versatility of this tourist destination.

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The slogan "SÄÄKSI – THE BRIGHTEST GEM OF FINLAND" ("Kirkkaasti kauneinta Suomea")

reflects  Sääksjärvi's clear spring water and beautiful nature